Life cycle of common birdwing butterflyResearch from Ingram Micro Cloud claims the UK is well on its way to the digitally enabled ecosystem, as 71% of enterprise organizations believe they will be digitally transformed by 2018.

The findings highlighted 31% of organizations believe they have a strategy in place currently, 23% are actively implementing one and a further 18% claim they will have one in place within the next 24 months. Roughly 80% of the respondents confirmed cloud played either a critical or very important role within the digital transformation projects themselves.

“Cloud has turned everything on its head,” Apay Obang-Oyway, Director for Northern Europe at Ingram Micro Cloud. “It is no longer about big corporations eating small businesses; now it is small challenging the big because with Cloud, small can be so much more innovative and agile.  Greater opportunities now lie with SMBs. It’s important to realise the potential of the Cloud; it is about doing more with more to develop strong strategic advantage in a world that is fast changing.”

The transition of cloud computing through to the mainstream market has enforced a substantial number of enterprise organizations to redefine themselves through digital transformation projects to ensure they remain relevant in the new digital economy. 56% of respondents highlighted customer engagement was the primary objective of such strategies, 48% claimed identifying cost reduction and 45% stated remaining competitive, were the main drivers of the strategies.

“The ability to digitally reimagine the business is determined in large part by a clear digital strategy supported by leaders who foster a culture of change,” said Obang-Oyway. “While this is nothing new – and let’s be honest the world of business and IT have seen many technical evolutions – what is unique to digital transformation is that risk taking is becoming a cultural norm. More digitally advanced companies are seeking new levels of competitive advantage.

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“New market entrants are appearing almost daily, disrupting traditional industries, the small are now challenging the large, the new challenging the old. Just think Airbnb, Uber and Deliveroo. Equally important, employees across all age groups want to work for businesses that are committed to digital progress and this is what will attract the talent of the future. But underpinning this entire revolution is the Cloud. It is without doubt the single most transformative element in this radical rethinking of the way business is done today.”

While digital transformation strategies should not necessarily be considered new within the industry, the increased adoption rate of cloud within enterprise organizations on the whole has accelerated the necessity of such strategies. While it would be considered worst case scenario, Blockbuster is a prime example of the consequences of not accepting the new digital world, and has in turn normalised the concept of digital transformation.

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